Blog
Insights on scaling Shopify brands profitably with Meta Ads and the Profit Formula.
People don't just buy your product. They buy their way into the world behind it.
Why people buy products: not for what they do, but for what owning them says about who they are. The avatar gap, and why identity sets your price.
Before You Touch a Single Ad, Do This Instead.
How to know if your meta ads are profitable, in five numbers: breakeven ROAS on contribution margin, max CPA, the funnel ratios, store conversion rate and the prospecting split.
Every Agency Is Using AI to Talk to Clients Less. We Do the Opposite.
AI agency communication done backwards: most agencies automate to create distance. We automate the repetitive so we can invest more in the relationship.